As we prepare for the launch of our upcoming February 2026 collection, we sat down with Arijeta, our visionary Head of Design, to explore the inspiration, challenges, and creative philosophy behind what’s coming next. Known for her eye for minimalism and her deep understanding of modern femininity, Arijeta shares an intimate look into the future of the brand—and what our community can look forward to.
Q: Arijeta, what inspired the February 2026 collection?
A:
“This collection is rooted in the idea of quiet confidence. I wanted to capture the feeling of being comfortable in your own skin, in a way that only minimalism can express. Every piece is designed to feel like a natural extension of the woman wearing it—soft, structured where needed, but never overwhelming.
I drew inspiration from everyday movement: the moments where women want to feel elegant without effort. Clean lines, calming textures, warm neutral tones, and silhouettes that adapt to different lifestyles. The collection is timeless but deeply modern.”
Q: What were some of the biggest challenges in designing this collection?
A:
“Minimalism looks simple, but it’s actually incredibly challenging. When you remove loud details or bold distractions, every stitch, every curve, every seam matters. The construction has to be perfect.
One challenge was sourcing fabrics that met all our requirements: buttery-soft texture, stretch retention, breathability, and a premium feel—all wrapped into one. We tested dozens of materials before finding the ones that met our standards.
Another challenge was inclusivity. We design for real women—multiple body types, multiple lifestyles. We dedicated time to refining our grading, fit-testing across sizes, and ensuring that each piece feels supportive without losing softness.”
Q: What can our customers and community expect from this new collection?
A:
“They can expect pieces that elevate the everyday. This collection blends premium minimalism with functional elegance.
You’ll see:
-
new sculpted bodysuits with seamless finishes
-
updated soft bras with improved comfort architecture
-
lounge essentials designed for layering
-
expanded neutral color stories inspired by earth and skin tones
The February 2026 collection is the most refined version of our design language so far. It feels more intimate, more intentional, and more emotionally connected to the women we design for.”
Q: How do you bring inclusivity into your design process?
A:
“Inclusivity isn’t an afterthought—it’s a starting point. When I design, I imagine women with different shapes, heights, curves, and lifestyles. Minimalism becomes inclusive when it adapts to the woman, not the other way around.
We test across a broad range of sizes and review every detail—strap placement, fabric tension, panel shaping—to ensure real comfort. I always say: When a piece disappears into your body and feels like part of you, we’ve done our job right.”
Q: What role does our exclusive free community play in your creative process?
A:
“A huge role. Our community is like our inner circle—they are the first to see concepts, the first to test ideas, and the first to give honest feedback. They don’t just follow the brand; they help shape it.
In the community, we share:
And in return, they share their stories, needs, frustrations, and desires. It’s an ongoing conversation. Designing in isolation can create blind spots, but designing with the community creates clarity. The February 2026 collection is heavily influenced by their feedback.”
Q: Why should someone join the community?
A:
“Because they get to be part of something special. They don’t just buy the final product—they witness the entire journey.
Members receive:
-
early access to new drops
-
exclusive styling guides
-
invitations to private online sessions
-
behind-the-scenes content that no one else sees
-
priority input in upcoming designs
The community is free because we want it to be accessible. We want women to feel truly seen, supported, and connected. It’s not about selling—it’s about belonging.”
Q: Any final message for our audience?
A:
“I can’t wait for you to experience what we’ve created. This collection is a love letter to women who appreciate quiet luxury, comfort, and intentional design. I hope every piece becomes a trusted part of your wardrobe—and your life.”
Behind the Design: An Exclusive Conversation With Our Head of Design, Arijeta
As we prepare for the launch of our upcoming February 2026 collection, we sat down with Arijeta, our visionary Head of Design, to explore the inspiration, challenges, and creative philosophy behind what’s coming next. Known for her eye for minimalism and her deep understanding of modern femininity, Arijeta shares an intimate look into the future of the brand—and what our community can look forward to.
Q: Arijeta, what inspired the February 2026 collection?
A:
“This collection is rooted in the idea of quiet confidence. I wanted to capture the feeling of being comfortable in your own skin, in a way that only minimalism can express. Every piece is designed to feel like a natural extension of the woman wearing it—soft, structured where needed, but never overwhelming.
I drew inspiration from everyday movement: the moments where women want to feel elegant without effort. Clean lines, calming textures, warm neutral tones, and silhouettes that adapt to different lifestyles. The collection is timeless but deeply modern.”
Q: What were some of the biggest challenges in designing this collection?
A:
“Minimalism looks simple, but it’s actually incredibly challenging. When you remove loud details or bold distractions, every stitch, every curve, every seam matters. The construction has to be perfect.
One challenge was sourcing fabrics that met all our requirements: buttery-soft texture, stretch retention, breathability, and a premium feel—all wrapped into one. We tested dozens of materials before finding the ones that met our standards.
Another challenge was inclusivity. We design for real women—multiple body types, multiple lifestyles. We dedicated time to refining our grading, fit-testing across sizes, and ensuring that each piece feels supportive without losing softness.”
Q: What can our customers and community expect from this new collection?
A:
“They can expect pieces that elevate the everyday. This collection blends premium minimalism with functional elegance.
You’ll see:
new sculpted bodysuits with seamless finishes
updated soft bras with improved comfort architecture
lounge essentials designed for layering
expanded neutral color stories inspired by earth and skin tones
The February 2026 collection is the most refined version of our design language so far. It feels more intimate, more intentional, and more emotionally connected to the women we design for.”
Q: How do you bring inclusivity into your design process?
A:
“Inclusivity isn’t an afterthought—it’s a starting point. When I design, I imagine women with different shapes, heights, curves, and lifestyles. Minimalism becomes inclusive when it adapts to the woman, not the other way around.
We test across a broad range of sizes and review every detail—strap placement, fabric tension, panel shaping—to ensure real comfort. I always say: When a piece disappears into your body and feels like part of you, we’ve done our job right.”
Q: What role does our exclusive free community play in your creative process?
A:
“A huge role. Our community is like our inner circle—they are the first to see concepts, the first to test ideas, and the first to give honest feedback. They don’t just follow the brand; they help shape it.
In the community, we share:
early design sketches
fabric previews
mood boards
fit-testing updates
styling ideas
behind-the-scenes production insights
And in return, they share their stories, needs, frustrations, and desires. It’s an ongoing conversation. Designing in isolation can create blind spots, but designing with the community creates clarity. The February 2026 collection is heavily influenced by their feedback.”
Q: Why should someone join the community?
A:
“Because they get to be part of something special. They don’t just buy the final product—they witness the entire journey.
Members receive:
early access to new drops
exclusive styling guides
invitations to private online sessions
behind-the-scenes content that no one else sees
priority input in upcoming designs
The community is free because we want it to be accessible. We want women to feel truly seen, supported, and connected. It’s not about selling—it’s about belonging.”
Q: Any final message for our audience?
A:
“I can’t wait for you to experience what we’ve created. This collection is a love letter to women who appreciate quiet luxury, comfort, and intentional design. I hope every piece becomes a trusted part of your wardrobe—and your life.”